The Role Of Video Communication As A Marketing Tool For...

In recent year, online video is quickly becoming a new method for the organization to convey their message to the employer, customers and all types of stakeholders because the audience is trying to reach, learn and get information, feel connected, share through watching online videos. This essay will examine the role of video communication as a marketing tool for small businesses. The focus will begin by providing an overview how YouTube can be useful marketing channel for small business, and explore some cases of successful stories of small business that use online video to brand their products. This essay will also examine how the traditional 4P’s of Jerome McCarthy marketing approach has been replaced by the modern way of doing†¦show more content†¦Ã¢â‚¬Å"Video communications give employees a way to interact with clients and colleagues from anywhere using the mobile devices of businesses that utilize video communication.†(Nicholas, 2016) According to Artero (2010), â€Å"The future of the television industry involves not only traditional transmission via the airwaves, cable or even mobile telephone but also through the new channel open for video in recent years.† Computer Technology is developing at rapidly. As a result, online videos are becoming a modern way for customers to communicate. Today customers are very keen to get the information but they want to get quickly, they do not want to spend much time for searching on the web page. It is also difficult for customers to read the whole page until the end or click through other relevant pages for information. On the other hand, once they start watching a video clip, customer are likely to view it to the end than they are to read a whole page, which gives a better possibility to engage them and thereby gets the message across, describes in PC World(Poor,2009). The study, released in Mashable, Meg (2013) reports that one in three million watch online videos than watching tele vision. So few seconds video watch by customer increase leads because they know you better through listening, watching. In short, before meeting you face to face, customers feel comfortable and better understanding of the business model.